100% Natural  •  Plastic-Free  •  Made in India
India's own natural living brand

Natural living,
every day,
starting with your bath.

NATOVA's natural luffa bath scrubber is made from real plant fibre — no plastic, no fuss. One brand for bath care, personalised photo frames & gifts, and festive jewellery, made with care in India.

NATOVA natural loofah bath scrubber pads — real product photo: natural luffa fibre front on one oval pad, white cloth back with elastic hand strap on the other
100% Natural Fibre
Close-up of the NATOVA loofah's soft cloth back and elastic hand strap
Two sides, one padNatural fibre front • soft cloth back with easy-grip strap
100% Natural LuffaReal plant fibre
Plastic-FreeNo synthetic sponge
Easy-Grip Hand StrapSecure hold, easy scrub
Made in IndiaKishni, Uttar Pradesh
Shop

The NATOVA Loofah

Our first and most-loved product — an oval bath scrubber pad made from natural luffa fibre, with a soft cloth back and an elastic hand strap for a firm, easy grip.

NATOVA natural loofah bath scrubber pads — real product photo

Natural Loofah Bath Care

Natural luffa fibre oval bath scrubber with a hand strap — the gentle, plastic-free alternative to synthetic bath sponges.

₹249 / Pack of 2Shop now →
A wooden photo frame styled in a warm, natural Indian home

Photo Frames & Gifts

Personalised photo frames, birthday collage frames and custom gifts — your photo, your name, your memories. Starting at 8×12 inch.

Custom Made to orderOrder →
Traditional gold jhumka earrings with pearl drops and coloured stones on deep green silk

Jewellery

Traditional dangler earrings, jhumkas and necklace sets — for festive days and everyday grace. Light, radiant and gift-ready.

New Fresh designs oftenEnquire →
Why NATOVA

A kinder way to scrub

Synthetic bath sponges are plastic, shed microfibres and end up in landfill. A natural luffa does the same job — better — and returns to the earth.

Gentle Exfoliation

The woven luffa fibre polishes skin softly — firm when dry, gentle and flexible once soaked in warm water.

Dead-Skin Removal

Regular gentle scrubbing lifts dull, dead skin and helps unclog pores — so skin feels smoother and looks brighter.

Better Lather, Less Soap

The open fibre network whips up a rich lather from a small amount of soap or body wash — a little goes a long way.

Plastic-Free Natural Fibre

Made from the luffa plant, not petroleum. No plastic, no microfibre shedding — a natural choice for your skin and the planet.

A calm spa-style bath setting with natural loofah pads, handmade soap and green leaves on a bamboo tray
Turn an everyday bath into a small, natural ritual.
How to Use

Four simple steps

01

Soak

Soak the pad in warm water for a minute — the natural fibre turns soft and flexible.

02

Lather

Add your soap or body wash and squeeze gently to build a rich lather.

03

Scrub

Scrub in gentle circles with a light hand. Slip the strap on for your back, legs and feet.

04

Rinse & Dry

Rinse well, squeeze out the water and hang it in an airy spot — ready for your next bath.

NATOVA Cream Premium box — Design B mockup
NATOVA box — front design NATOVA box — back with how to use and benefits
Packaging

The Cream Premium Box —
Design B

NATOVA's identity is not just the product — it is the packing too. A cream background, gold border and deep green lettering: premium on the shelf, beautiful to gift.

  • ✓Gift-ready packing — hand it over as a gift, no extra wrapping needed.
  • ✓Full details on the back — how to use, benefits, MRP and marketed-by information.
  • ✓NATOVA sticker on every pack — the mark of the genuine brand; beware of imitations.
  • ✓Loofah Pack of 2 box — approx. 16 × 11 × 5.5 cm, light and courier-friendly.
NATOVA logo on cream background
Our Story

A small-town brand, made with care

From Kishni to homes across India

NATOVA is the home brand of thephotowala.in, from Kishni in Mainpuri district, Uttar Pradesh. What began as a neighbourhood photo studio and frame workshop — Lord Buddha Photo Studio — has grown, one honest product at a time, into natural bath care, personalised photo frames & gifts, and festive jewellery under a single name.

We are a young brand and we say that proudly. Every product is picked, checked and packed with the same care we would want for our own home — because our one rule has never changed: if we wouldn't use it ourselves, we won't sell it to you.

NATOVA premium dark logo with gold emblem
Good to Know

Frequently Asked Questions

It is a natural product. With daily use and proper care (rinse and dry after every bath), it is best replaced from time to time for hygiene. A slight variation in colour and texture is the sign of a genuinely natural fibre.
Once soaked in water, the fibre becomes quite soft. Start with a light hand and gentle pressure, and avoid scrubbing the face harshly.
The product is exactly the same — Pack of 2 is ₹249 (MRP ₹399) and Pack of 4 is ₹449 (MRP ₹699). For a family, or for better value, Pack of 4 works out best.
Email your photo and name to natova.in@gmail.com. Your frame is made to your liking and sent to you by courier.
Yes — for larger quantities, write to natova.in@gmail.com and we will work out the rate and packing as per your requirement.
Orders & Policies

Simple and transparent

Orders & Delivery

NATOVA orders are placed and fulfilled via Amazon and other marketplaces. Shipping and delivery timelines are as per the platform you order from — currently live on Amazon India, with Flipkart and Meesho (store: thephotowala.in) listings in progress.

Returns & Replacement

Returns and replacements are handled as per the policy of the platform where you placed your order — please raise your request there for the fastest resolution.

Need Help?

For any question about a product or an order, email us at natova.in@gmail.com — we read every message and reply personally.

Questions?
Talk to us directly.

Product questions, custom frame orders or bulk enquiries — one email is all it takes.